We're back with Behind the Beauty, where you get a glimpse into the little known stories about our newest brands. Today, we're chatting with Henné Organics founder Laura Xiao and we can't wait to share what she has to say. P.S. Scroll to the bottom to get a fab deal on the luxury lip balm this week only!

Tell us the origin story of Henné Organics.

I've been passionate about healthy living since as long as I can remember. From an early age, my mother engrained healthy eating habits in me and my father helped me develop an active lifestyle by introducing me to sports.

Later on in life I went from the girl with way too much clothes to someone who spent four years with only two suitcases worth of possessions. I really started appreciating quality over quantity and the beauty of minimalism and the minimalist aesthetic.

Henné Organics combines conscious living with beautiful design and truly epitomizes who I am as a person. "Henne" is Swedish and means "her", which is fitting as I envisioned Henné as ecoluxury for the modern woman. The name is my way to pay homage to Sweden, which I consider my second home and has inspired much of what you see in Henné.

What’s your beauty philosophy?

Less is more. I like to apply this philosophy to all aspects of beauty, from the actual ingredients in beauty products (such as our lip balm) to how I apply my makeup. I believe that simplicity can be beautiful and striking. 

What is your prescription for health?

Lots of exercise (I need my daily endorphines) and healthy eating, but I've also got to have my treats in moderation. A positive outlook is tremendously important. It affects our mood, productivity levels and physical health as well. 

Do you have a favorite ingredient? What do you love about it?

Coconut oil. Who doesn't love it? It's nourishing, can be used in so many different ways and smells divine!

 What inspires you?

People with passion and drive. I don't care if it's a totally different field from what I'm familiar with; I just love passionate people. They inspire me immensely and being around them always results in stimulating and eye-opening conversations. 

How do you power up in the morning? How do you get energized?

I wake up with music, starting with my alarm songs. I continue listening to music while I'm brushing my teeth, getting ready. I dedicate about 20-30 minutes for breakfast and morning reading. I have what I call my "liquid breakfast" that consists of a green smoothie, coffee, coconut water and multivitamin drink. After that I either head to the gym for a kickboxing class, do some boxing with pads at home or go for a run outside. Having a clean breakfast and getting my workout done in the morning keeps me energized the rest of the day (and in a good mood!). 

Do you have a personal mantra?

There are actually so many mantras that I love. Two of my favorites right now would be "I'll see it when I believe it" and "Everything you've ever wanted is on the other side of fear." Those two really resonate with me. 

How do you unwind at the end of the day? How do you relax?

I put on a good movie or documentary, pour a glass (or two) of one of my favorite reds and spend the evening relaxing with my wonderful husband. To me, that's the best way to end the day.

Where are we most likely to run into you on a Sunday?

If it's in the morning, I'll be at the gym. I'm a big brunch person so oftentimes I'll be at a local cafe during the day.

Thanks so much for sharing your story, Laura! And now here's the best part: From now through Sunday, Feb. 14, you can get 15% off Henne Organics' Luxury Lip Balm! Just add it to your cart and we'll take care of the rest. Enjoy!

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