With the lash extension craze in full effect, falsies and mascaras claiming to make your lashes longer, thicker and curlier, it's easy to get lost in a sea of toxic eyelash products, glues and more that may give you the effect you want, but with a cost of putting nasty ingredients on your skin. I'm not a fan, and neither should you be!

Mascara is one of the 10 must-have items in a woman’s makeup bag, and why wouldn't it be? It's an easy way to go from plain Jane to pin-up queen in seconds! Apparently, this eyelash-enhancing product has seen a boost in sales of around one billion units sold annually! In the U.S. alone, mascara is ranked as the second most used every day cosmetic by 65% of women. Talk about impressive, eh? 'But it gives me self-confidence!' Yeah, I know, but while it does that just know that the toxic ingredients found in this beauty product can be fully absorbed into the body and potentially have a negative impact on your health. Let's take a look at some of the toxic ingredients found in mainstream mascaras—and learn about your best nontoxic mascara alternatives!

Four Common Ingredients Found In Commercial Mascara

If you're not hygenic about the macaras you're using daily, you can easily deteriorate your vision. (Scary, right?) Bacteria and fungi are most likely going to grow and get into your eyes (if you keep reapplying the beauty product) and if you're not frequently changing your cosmetic products. Not only is it crucial to get rid of makeup that is months old, it is just as important to know what ingredients are in your daily makeup products. So here they are:

  • Parabens
  • Aluminum Powder
  • Propylene Glycol
  • Retinyl Acetate (Vitamin A Acetate)

Allergic reactions, endocrine disruptors, carcinogenic properties... NO THANK YOU.

So, let's chat a bit about how to acheive lucious, long and beautiful lashes—without using the nasty, toxic stuff! Now, some of us were born with spiderlashes (as I call them)—you know, the kind that reach to your eyebrows. However, not all of us were blessed with that! How can you get the look with nontoxic mascara?

A great product to use is ILIA's Beauty Mascara in Nightfall. Not only is ILIA known for its line of natural and organic beauty products that combine superior color performance and nourishing organics, but, all ILIA products are made with up to 85% certified organic ingredients that nourish the skin and help aid in its repair. So, you know that you're helping your lashes (and body) out!

This mascara is beautiful and naturally preserved. It enhances eyes with lengthening power, but it doesn't stop there! Nightfall's rich, black shade references the film noir era where sultry eyes met strength and determination. Just my kind of nontoxic mascara!

Get the Look

First step: Get a good eyelash curler! This is a must for me. Try to pick one that’s more or less aligned with the size of your eye—some are short and round while others are longer and straighter. You have the option of curling before or after applying mascara. However, if you do so after applying, be extremely gentle. Sometimes the product can stick to the curler, pulling on lashes. Lord knows I've lost a few lashes because of that mistake! I find that pulsing the pressure of the curler, rather than giving it a long squeeze, helps. Oh, and word of advice—always make sure your curler is clean! You'll avoid the whole pulling on the lashes, because of forgetting to clean off some residual product. 

Second step: Apply one coat of nontoxic mascara. A great lash look is all about the brush. A full, thick lash brush adds amazing volume to your eyelashes, while a thin tapered brush is designed for adding beautiful length. Test out a few brushes and see what works for you! 

Third step (optional): I know I say this third step is optional, but if you really want to achieve thick lashes, this is key! All you need is some setting powder or loose mineral powder. Dredge both the tops and bottoms of lashes with the powder (using a q-tip), making sure that all of the lashes are coated with a light layer. They should basically look ashy when you're done. Don't worry, I won't leave ya hangin'!

Fourth (and last) step: Apply another coat of mascara from roots to tips and watch your lashes turn from simply ash to gorgeous, thick and long raven-black (or brown, depending on what colour mascara you're into)!

And there you have it! Bat 'em girl. Don't forget to share with me how you achieved your luscious lashes, or if you have some awesome tips you'd like to add. And as always, stay true to who you are, Eco Diva!

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