BY ROSIE JANE
Founded in 2010, By Rosie Jane is a fragrance and lifestyle line created by Australian celebrity makeup artist Rosie Jane Johnston. The line was born out of her clients' requests for the personal scent she'd created for herself in 2008. Daily requests for the fragrance turned into Rosie's desire to sell the concoction at a few LA stores, naming it Leila Lou after her daughter. Now, Rosie formulates each scent in her Silverlake studio, without the help of parabens, sulfates, phthalates and phosphates. She uses natural fragrance oils, essential oils and absolutes to create unique scents for each season.