Our Story

DIVA: FROM THE SANSKRIT  “DEVA," MEANING CELESTRIAL, SHINING, FEMALE DEITY.
(Just like you!)

For High Standards, Big Dreams & Beautiful Choices...that's how EcoDiva came to be.

Our founder, Charlene, always had high standards, a taste for beauty and a desire to do better.

As a kid in a tiny town, she poured over the pages of fashion magazines and ordered her makeup from “the city."

Now she’s a serial entrepreneur who believes:

  • In the power of personal transformation (if you can dream it, you can be it).
  • That your seemingly tiny choices can create huge change.
  • That women will make those changes.
  • That conscious, caring, beautiful women – you – are the future.

From small town to big city, from labourer to lumber trader, from entrepreneur to Eco Diva... you could say Charlene is a live-action theory of evolution.

~or revolution.

The small-town girl who insisted on expanding her choices by ordering her makeup has come full circle, with her daughter Garcy – a professional makeup artist – who’s lifestyle has been transformed into a much greener one since becoming a mother of two.

By becoming an expert at researching ingredients and their potential effect on our health and the environment, she has become an eco-beauty guru.

Together they created a company so that women everywhere can order the purest, most effective, sustainable beauty products available.

Dreaming big and choosing to make conscious decisions inspires change, Eco Diva is our way to inspire women around the world to create change... starting with the products we put on our skin.

For Beautiful Choices. For Women & the World. For You.

If you’re seeking choices that are truly beautiful – inside and out – we’ve done the research so you don't have to. We’ve hand-picked a collection of holistically elegant beauty products just for you.

For Inspiration, Visit Our Blog.

We write with love.
We write for change.
We write for you.

AND THANK YOU FOR CHOOSING - BEAUTIFULLY - TO BE AN ECO DIVA.

EcoDiva Loves You